Advisor Insights
About this webinar:
Building Your Personal Brand…and Competitive Advantage presented by Byrnes Consulting
In today’s competitive business environment, developing a strong personal brand can give you a significant advantage, whether you’re pursuing a career opportunity in financial services or looking to attract new clients as a financial advisor.
Mike Byrnes will share practical strategies for differentiating yourself, communicating your value and increasing success. He will explore how major companies successfully market their brands and, more importantly, how individuals can apply those same principles to stand out in their careers and businesses.
Artificial intelligence is rapidly changing the financial services industry, including how companies recruit, how professionals market themselves, and how financial advisors attract clients.
- For women job seekers: Mike will discuss how hiring managers are using AI, how job seekers can stand out beyond their résumés, and how professionals can use AI to market themselves more effectively while avoiding common mistakes.
- For female financial advisors: Mike will discuss having a compelling story, unique brand and a content strategy is needed to stand out.
Drawing on his extensive experience working with financial advisor clients (of which the majority are women), Mike will share current marketing trends, real-world examples, and actionable ideas attendees can put to work immediately.
Attendees will leave with practical advice and actionable steps to strengthen their personal brands, increase their visibility and create a competitive advantage.