PRESS RELEASE
FOR IMMEDIATE RELEASE: July 2026
Women’s Alliance Announces Heather Randolph Carter of Carson Group to Board of Directors
Nonprofit continues to strengthen industry leadership and advance women in financial advising
[St. Petersburg, FL] – The Women’s Alliance of Financial Advisors, a nonprofit 501(c)(3), firm-agnostic organization, is pleased to announce the appointment of Heather Randolph Carter, Chief Brand and Culture Officer at Carson Group, to its Board of Directors. Her appointment reflects the Alliance’s ongoing commitment to fostering collaboration across the financial services industry and advancing the representation of women within the financial advising profession.
“Heather’s passion for our mission was evident in our very first meeting,” said Stephanie Gularte, Chief Executive Officer of the Women’s Alliance, “We are fortunate to have her leadership as enter a new strategic plan to grow our national impact across the industry.” Randolph Carter stated,“With the demand and opportunity for women’s leadership in the wealth space on the rise, Carson is proud to partner with the Women’s Alliance of Financial Advisors to further their mission of supporting these women and growing their ranks. It is a deep personal honor to support this vital work as a member of the board.”
Carson Group is an advisor-built wealth management firm that serves more than 60,000 client families through a nationwide network of more than 165 offices. As Chief Brand and Culture Officer, Randolph Carter leads the firm’s marketing strategy, advisor and client acquisition initiatives, internal and external communications and brand strategy. She also plays a key role in shaping Carson’s culture through oversight of talent acquisition and employee development.
A 20-year veteran of the financial services industry, Randolph Carter has dedicated her career to helping wealth management firms and the financial advisors they support build compelling brands, deepen client relationships, attract new assets and talent, and strengthen the trust of clients and communities. Prior to joining Carson, Randolph Carter served as Chief Marketing and Communications Officer at LPL Financial, where she oversaw the firm’s brand, marketing, communications, corporate sustainability, and diversity, equity, and inclusion initiatives.
“For years, people have been saying that women are the future of the advice industry, but that’s not the full story. Women are already a powerful force in our industry today and in the lives of the millions of investors who seek and receive advice from experienced, accomplished, and committed women advisors,” said Randolph Carter.
The addition of Randolph Carter to the Board reflects the Women’s Alliance’s continued investment in visionary, collaborative leadership that advances its mission and expands its impact across the industry. By providing a community for women in wealth management that offers meaningful connection, mentorship, and ongoing personal and professional development and support at every career stage, the Women’s Alliance is shaping a more inclusive and representative future for the financial advising profession.
“The addition of Heather to our board reflects our firm commitment to advance progress for women through industry collaboration,” said Kimberlee Bouska, Board President. “We’re thrilled to have Heather’s experience and perspective at a time when the Women’s Alliance of Financial Advisors is growing our community and our impact around the country.”
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History of the Women’s Alliance
The Women’s Alliance is a 501(c)(3) nonprofit organization founded in 2017 by a group of leading female financial planning professionals from around the country. The Alliance seeks to attract more women into the financial planning industry and provide impactful resources and empowering support to women financial planning professionals. The organization is dedicated to transforming the field of financial advisory services and strives to significantly increase the ranks of women to better represent the diversity of clients the industry serves.
Vision
A transformed financial advising industry in which women comprise an equitable representation at every level.
Mission
To attract, develop, and empower women to build thriving and fulfilling financial advising careers.
Women’s Alliance Board of Directors
The governing board of the Women’s Alliance consists of leaders and fiduciaries responsible for the organization’s mission, strategic direction, financial sustainability, and donor stewardship.
Women’s Alliance Advisory Council
A firm-agnostic body of financial advising industry professionals partnering with the CEO and the Board of Directors of the Women’s Alliance to identify solutions and advocate for industry- wide actions to attract, empower, and advance women in the financial advising profession.
