Future Forward Match Goal
$142,600
of $500,000

Future Forward

$1 Million Capacity-Building Campaign

Advancing Women. Elevating an Industry.
For nearly a decade, the Women’s Alliance of Financial Advisors has created opportunities for women to connect, grow, lead, and thrive across the advising profession.

Now, five pioneering founders have committed $500,000 to match contributions through 2027, creating a unique opportunity to build the capacity needed to expand our reach and impact nationwide.

Your Legacy, Doubled

Every Dollar is Matched Through 2027

The Opportunity

The Wealth Shift vs. The Advisor Gap

The industry is evolving. Women are the essential force behind its sustainable future.

$30 Trillion

in assets are expected to transfer to women by 2030

< 20%

of financial advisors are women

15%

of senior financial-services roles are held by women

26% vs. 49%

women versus men reporting access to a financial-advisor mentor

Women are increasingly controlling wealth and making critical financial decisions, yet they remain significantly underrepresented among financial advisors and industry leaders. Building a stronger pipeline of women advisors—and helping those already in the profession advance—is both an industry imperative and an extraordinary opportunity for this moment.

*Data source

Who We Are

A Community Built to Attract. Retain. Advance.

The Women’s Alliance of Financial Advisors is a 501(c)(3), firm-neutral nonprofit organization created to accelerate the representation and success of women advisors and leaders so the profession fully reflects the population it serves.

Founded in 2017

By trailblazing women advisors committed to positive industry change.

600+ Members

Connected across firms and throughout the profession.

10 Regional Circles

Building local connection, learning, mentorship, and leadership.

Firm-Neutral

Serving women across companies, career stages, and regions.

Attract

Retain

Advance

Powerful Programs. Strong Demand. Ready to Scale.

Advance Female Advisors

Advance Female Advisors

Advisors connect through a nationwide, firm-neutral community to access professional development, education, mentorship, networking opportunities, and inspiring community experiences throughout every stage of their career.

Attract the Next Generation

Outreach, awareness-building, scholarships, career navigation, and an ongoing community of support to for future and early-career financial advising women.

Build Local Networks

Build Local Networks

Ten regional circles across the country bring the Alliance experience closer to home through local learning, mentorship, connection, and leadership opportunities.

Our programs are thriving. Now we are ready to scale.

Why Now?

A Decade of Progress, Stewardship, and Momentum
In 2027, the Women’s Alliance celebrates ten years of dedication to providing resources tailored to the success of women in financial advising, building trusted relationships, growing an empowered national community, and prioritizing prudent stewardship every step of the way.

The architecture is in place.
In our next chapter, we are investing in capacity—the people, technology, programs, scholarships, and infrastructure that will allow the Alliance dramatically expanding its regional and national impact.

Program Excellence. Proven Stewardship. Expanded Impact.

Your Gift = The Power of 2X

Five pioneering women advisors have committed a combined $500,000 Founder Match to help propel the Women’s Alliance into its next decade.

Judith McGee
Judith McGee
Margaret Starner
Margaret Starner
Kalita Blessing
Kalita Blessing
Mary Carter
Sherri Stephens
Sherri Stephens
Your Gift
+
$500K
Founder Match
=
$1 Million
Impact

The Women’s Alliance founder investment together with individual, and industry generosity will create the capacity to reach farther, empower more women, and build a future-forward industry ready to serve the diverse needs of our clients.

What Your Investment Makes Possible

By 2028, Future Forward will help us reach:

1,500+

women advisors served annually

16

Regional Circles from coast to coast

500+

mentorship, coaching, and Career Navigator hours each year

5,000+

students and career changers reached through direct outreach

How Your Investment Will Be Used

Program Expansion (45%)

Increase outreach, professional development, mentorship, and nationwide community of support.

Technology & Data (25%)

Strengthen the infrastructure needed to scale, measure, communicate, and innovate.

Scholarships (20%)

Increase access for future and early-career women advisors.

Lean Operations (10%)

Support the essential organizational framework required for sustainable growth.

Leadership Giving

Your Role in Future Forward

Every investment helps move this work forward. Leadership gifts provide the capacity to accelerate expansion while creating opportunities for meaningful recognition and engagement.

$100,000

Future Forward Circle

$50,000

Catalyst Circle

$25,000

Advocacy Circle

$10,000

Partner Circle

Leadership gifts may include customized recognition and engagement opportunities. Contact us to discuss how your investment can align with your philanthropic or organizational goals.

Your Gift At Work

Your Investment Helps Us:

  • Grow our advisor community reach nationwide.
  • Increase future advisor outreach and support.
  • Expand leadership development opportunities for lasting change.
  • Increase new advisor access through reduced-cost resources and mentorship
  • Enhance technology and data systems to support scale and innovation.
  • Strengthen the infrastructure required to sustain national growth.

Growing Impact Takes a Community

The progress of the Women’s Alliance is strengthened by firms, organizations, leaders, volunteers, and partners who believe a more representative profession benefits everyone.

Interested in becoming a corporate or philanthropic partner?

This keeps individual giving and organizational support both alive.

Future Forward

Double Your Impact Today.

Every dollar donated through 2027 will be matched through the $500,000 Founder Match.

Join us by investing in the future of financial empowerment for women.

Questions about a leadership gift or partnership?

Stephanie Gularte, CEO
Stephanie@WomensAllianceFA.org